Analysis of a Music Video

I decided to pick two music videos that differ in that one is more recent than the other. This will help to see what has changed and what has stayed the same. I picked Jamie T- Emily's Heart. http://www.youtube.com/watch?v=M9KXygrI2yA&ob=av2e - It's a narrative based idea telling the story of a young boy's journey over a day. -CAMERA- There are a variety of shot types in this video which I found interesting. Videos like Katy Perry's I kissed a girl tended to stick mostly with close ups. However this video uses long shots,close ups, low angle and direct address. Though these shots are still conventional depending on your type of idea whether it's narrative, concept or performance, it was interesting to see all these shots used to create this music video. I feel this applies to one of Goodwin's theories about visuals matching the lyrics. The shots reflect this boy's mood in the process of his day. - EDITING- This music video though seemingly attempting to capture a realistic story line uses effects such as blurring shots and using jump cuts to reinforce time going by. In terms of transitions they were largely straight cuts which helps depict a storyline. -MISE-EN-SCENE- In terms of costumes, it uses everyday clothing reinforcing the narrative based idea. This also adds to the realism of the video. A very conventional aspect of a music video is the variety of locations which this music video uses. It uses the sea, and what looks like a series of places in a town. My second music video is a video that is slightly older. The Buggles- Video killed the Radio Star http://www.youtube.com/watch?v=W8r-tXRLazs&ob=av2n - Its a performance/concept based music video -CAMERA- This video contains closeups throughout. It focus' on close ups of the instruments being played and the singers as well as the conept based ideas such as a young girl and an older woman doing weird things. -EDITING-The video uses fades to blacks, explosions for effect and tends to repeat some shots. This may be due to the fact it's an older video therefore to fill in gaps, shots are repeated or whether it's used to make the video look effective. -MISE-EN-SCENE- In terms of locations, there are a variety of locations. A few are, a science looking lab, a stage and a white room where the band play their instruments. I felt that the video contained a lot of science and technology throughout the music video which may reinforce the time in which this video was released where science and technology was progressing fast! Overall, despite the music videos being from different eras there are quite a few elements that are very similar. The fact they both use a variety of locations suggest to me that it is a key convention in any performance,concept or narrative idea. It helps the video become more entertaining. Audience's won't want to watch a three minute video which just includes the band playing their instruments - it would be rather boring!