My Questionnaire

I have now written up my questionnaire and have been giving them to a mixture of people so I gain a good set of results. I have also produced some further research study from some original questions to gain a better understanding on what people want to see in a music video. I asked around 15 people and then used 5 out of those to take part in the further research study where they had to write in depth about previous questions asked.I have asked people from the age of 15-47 years of age whom have interest in music so that I can gain access to how they differ on thoughts and how their opinions stay the same. Not only this but I tried to include questions that would apply to people answering regardless to whether they are into music or not. I didn't include questions such as 'what is your favourite music video?' and 'what is your favourite artist?' because I wanted the questions to be simple and easy to answer with little thought. My results are still being gathered therefore will be shown when completed.

Questionnaire

Audience research. Questionnaire:

1) Male or female?
Circle the appropriate.

2) How old are you?


3) Do you have a favourite genre of music? If so, what is it? If you don’t have a favourite state a genre you enjoy listening to.


4) How often do you watch music videos?
Specify an approximate amount. If you don’t watch music videos state this.


5) Would a music video change your opinion on an artist?


6) Would a music video determine whether you bought the song?


7) Where do you get your music?
For example- download, itunes



8) Do you ever look at the CD cover of an artist?



9) What would be most likely to persuade you into buying your music?
Circle the appropriate
1) Poster 2) Album cover 3)Radio advertisement


10) Would you prefer a music video with a storyline, a random idea or a performance (where you see the artist performing)?


11) Do you like a music video fast or slow paced?


12) What do you want to see in a music video?
For example- dancing ,emotion, colour, shots of the artist


Further research study
In the previous questionnaire you were asked ‘would a music video change your opinion on the artist?’ Expanding your answer further why did you put yes/no? If you put yes, why would it change your opinion of the artist? If you put no, why wouldn’t it change your opinion on the artist?


In the previous questionnaire you were asked ‘would a music video determine whether you bought the song or not?’ Whether you put yes/no why would/wouldn’t it aid your decision in purchasing a song?



In the previous questionnaire you were asked which out of three options would most persuade you into a buying music out of a radio advertisement, poster or CD cover. State why you chose your choice and what it would need to have in order to persuade you.